Designing a logo might seem to be so simple. All you need to do is put the name of your company, and a symbol to designate it then you are done. Isn’t that right? As it turns out, there are a lot of things that you need to avoid when doing so. Otherwise, the logo of your company might turn against you and cause the downfall of the business.
This is not an exaggeration. Businesses can fall just because of a simple thing. Rebranding is even more challenging as you need to maintain brand recognition while still bringing the company to a new age. When done wrong, it can lead to utter confusion.
The Don’ts
- Complicate Font Choices
Yes, font choice is important as this dictates what your entire logo would look like. It promotes visibility, so it would not make sense to use an overly ornate font. On the other hand, there is nothing wrong with choosing something classic and simple. You just need to redesign it to make it look unique for you.
- Too Many Patterns
Another thing that can bog down your company insignia is the patterns that you choose. At least two shapes are already enough. More than that, and you would have an artistic nightmare. If it gets too convoluted, it will not send the message well to your potential customers.
- Abstract Concepts
Meanwhile, there is nothing wrong with being simple. With that being said, simplicity can also turn to the abstract. If the images are too vague for even the experts to understand, then you would have a lot of issues with branding and marketing. Avoid these at all costs.
- Copying An Existing Logo
Nothing is worse for business than being accused of plagiarism. However, with all of the companies sprouting all over the world you are bound to find one that is similar to one another, Usually, this is kind of acceptable if you are from different industries. It is still better to be original as much as possible.
- Poor Color Choices
Color is also important to convey what you want to your customers. Any color should be fine, but you need to know about complementary colors if you want to combine some of them. Combinations are great most of the time, but it can be problematic if it turns out to be a not-so glamorous like yellow and purple. They just won’t work in normal settings.
- Not Using Vector Graphics
It is also important for a logo to be able to scale well from the largest to smallest denominations. A good logo will always be recognizable no matter the size. This is why most designers avoid raster graphics as it is made of pixelated images. It can work well for bigger logos, but not for the smaller ones.
- Prioritizing Trends Over Timelessness
As a company, it is important that you make the trend rather than follow it. However, it is tempting to just do that because it is easier. However, trends die and if you have followed that, you would probably end up with the same outcome. Make or look for a design that can easily be altered for future generations and yet still timeless all the same.
Conclusion
A logo might not seem important in the grand scheme of business, but it is part of your core identity. When done well, it can even improve the brand and its legacy. If it goes wrong, then it turns to a domino effect of horror.